7 Reasons ‘Beetlejuice Beetlejuice’ Was a Huge Box Office Success

Beetlejuice, Beetlejuice, Popiewers.com
(Warner Bros.)

The wait is over! After 36 years, Beetlejuice is back, and the ghost with the most has brought box office magic with him. Racking up $110 million during its opening weekend, Tim Burton’s long-awaited sequel “Beetlejuice Beetlejuice” is proving to be one of the biggest hits of 2024. But why has this spooky, kooky follow-up made such a splash? Let’s break down the seven key reasons behind its massive success.

1. The Power of a Legacy Sequel

Hollywood loves a good legacy sequel—just look at the box office triumphs of movies like “Jurassic World” or “Top Gun: Maverick.” “Beetlejuice Beetlejuice” tapped into that same nostalgic formula by reuniting original stars Michael Keaton, Winona Ryder, and Catherine O’Hara with fresh faces like Jenna Ortega. This combination of old-school charm and new energy drew in audiences of all ages, making it the perfect storm for box office success.

Plus, the movie’s mix of practical effects and supernatural hijinks stayed true to the original while offering a new twist for modern viewers. It’s the best of both worlds!

2. Jenna Ortega: The New Scream Queen

Jenna Ortega is everywhere these days, and for good reason. Hot off the success of “Wednesday” and the latest “Scream” movies, Ortega has skyrocketed to A-list status. Her casting as Astrid, Lydia Deetz’s daughter, brought a whole new generation of fans to the theaters. Ortega’s dark, quirky persona was a perfect fit for Burton’s world, and her star power was just what “Beetlejuice Beetlejuice” needed to attract younger moviegoers. In fact, Winona Ryder even joked that they had been “waiting for Jenna to be born” to make the sequel happen!

(Warner Bros.)

3. The Return of Michael Keaton

When you think Beetlejuice, you think Michael Keaton. His manic, larger-than-life performance as the ghost with the most was the heart of the original, and fans were eager to see him don the striped suit once again. Keaton’s return to the role was a huge selling point for long-time fans of the 1988 classic, and his ability to seamlessly slip back into the character after all these years helped recapture that original magic.

(Warner Bros.)

4. Catherine O’Hara: From Delia to Moira, a Cult Comedy Icon

Before Catherine O’Hara was known as the lovable, eccentric Moira Rose from Schitt’s Creek, she was the equally wacky Delia Deetz in “Beetlejuice.” Fans were thrilled to see O’Hara reprise her role, and her comedic genius was on full display once again. O’Hara has a cult following thanks to Schitt’s Creek, and her involvement helped bridge the gap between classic fans and those who discovered her comedic brilliance more recently.

(Warner Bros.)

5. Tim Burton’s Dark Magic Still Works

Tim Burton’s signature gothic aesthetic and quirky storytelling have captivated audiences for decades, and “Beetlejuice Beetlejuice” is no exception. Burton expertly balances humor, horror, and heart, which makes his films appealing to a broad audience. His unique vision was a major draw for audiences looking for something offbeat and visually stunning. After all, who doesn’t love a little Burton magic?

6. Perfect Timing for a Box Office Win

In a year filled with superhero flicks and animated sequels, “Beetlejuice Beetlejuice” offered something refreshingly different. Dropping in September, just before the Halloween season, the film’s spooky vibe couldn’t have been more perfectly timed. Plus, it capitalized on a lull in major releases, giving it room to dominate the box office and attract moviegoers looking for a fun, supernatural escape.

7. A Killer Cast and Surprise Cameos

In addition to its core cast, “Beetlejuice Beetlejuice” introduced some new faces who added star power and intrigue. With actors like Willem Dafoe, Monica Bellucci, and Justin Theroux rounding out the ensemble, the movie offered plenty of surprises. Each actor brought their own flair to the table, adding depth to the sequel and giving audiences even more reasons to flock to theaters.


In short, “Beetlejuice Beetlejuice” hit all the right notes, blending nostalgia with fresh talent and spooky fun. It’s no wonder the sequel has become one of the biggest box office hits of the year. So, if you haven’t said Beetlejuice three times yet, what are you waiting for?

Passionate about the intersection of technology, media, and culture, Chris Witherspoon is the Founder/CEO of PopViewers. For the past... More about Chris Witherspoon

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