From Exclusive Music Video Drops To Global Screenings, Swift Is Turning Her Album Release Into A Cinematic Celebration.
Taylor Swift is heading back to the big screen and this time, she’s bringing fans into her new era. Starting Oct. 3, “Swifties” can catch The Life of a Showgirl exclusively in AMC Theaters, a limited three-day event tied directly to her upcoming album of the same name. The announcement came just weeks before the album drops and tickets are already on sale.
Swift revealed the news herself in an Instagram post on Friday, Sept. 9, writing, “I hereby invite you to a *dazzling* soirée, The Official Release Party of a Showgirl: Oct 3 – Oct 5 only in cinemas! You’ll get to see the exclusive world premiere of the music video for my new single “The Fate of Ophelia”, along with never before seen behind-the-scenes footage of how we made it, cut by cut explanations of what inspired this music, and the brand new lyric videos from my new album The Life of a Showgirl ❤️🔥
It’s not your average movie theater experience, either. AMC’s website makes it clear that this is a one-of-a-kind fan event. The screenings will start right on time with no trailers, and audiences are encouraged to sing, dance, and fully immerse themselves in the film.
According to Deadline, the exact concept of the film is still being kept under wraps. For three days only, Oct. 3, 4, and 5, theaters will host at least four showtimes per day. It’s another way Swift is turning her album launch into a full-blown event, and it follows her history of blurring the lines between concerts and film.
This isn’t Swift’s first rodeo with AMC Theatres either. Fans will remember her Eras Tour film, which released two years ago and became the highest-grossing concert film of all time with a staggering $261.6 million worldwide, according to The Hollywood Reporter. That project was self-financed by Swift, who reportedly put in $15 million of her own money, and distributed it in partnership with AMC. The gamble paid off in a big way, and it looks like both Swift and AMC are eager to recreate that magic with The Life of a Showgirl.
This time around, the project is going global. Variety reports that screenings will be available in over 100 countries outside the U.S., including Canada, Mexico, the U.K., France, Ireland, Germany, Switzerland, Austria, Belgium, the Netherlands, Luxembourg, Sweden, Norway, Finland, Denmark, South Africa, Australia, and New Zealand. Tickets for international screenings are set to go on sale this coming Tuesday, Sept. 23, giving “Swifties” around the world the chance to join in on the celebration.
While we don’t know exactly what surprises Taylor has planned for the big screen, what’s clear is that it’s more than just a straightforward film. Between the exclusive premiere of The Fate of Ophelia music video and behind-the-scenes peeks into her creative process, The Life of a Showgirl is shaping up to be a fan’s dream come true.
The Life of a Showgirl will light up AMC Theatres across the U.S. for just three days starting Friday, Oct. 3. Tickets are on sale now, so grab yours, dig out your Eras Tour outfits or maybe that iconic orange cardigan, and get ready to experience Taylor’s latest era like never before.
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