Jimmy Fallon Moves Into Unscripted TV with New NBC Marketing Competition Show “On Brand”
Jimmy Fallon is stepping into the world of marketing with his exciting new unscripted series, “On Brand with Jimmy Fallon“. In this innovative competition, Fallon leads a creative team tasked with developing marketing campaigns for well-known brands. Contestants will brainstorm, prototype, and pitch their ideas, all in the hopes of impressing Fallon and brand representatives, with the winner taking home a cash prize and seeing their campaign come to life.
Jimmy Fallon on “On Brand”
Jimmy Fallon shared his excitement about “On Brand” with this statement: “I love branding, I love marketing, I love the world of advertising, and I think there are a lot of people out there who do as well,” said Fallon. “This show lets the audience and our contestants get a peek behind the curtain of how campaigns for some of the biggest brands come together and what goes into making them. It’s exciting.”
“On Brand” Concept
The show follows what happens when Jimmy Fallon starts a premier marketing agency and fills it with the most creative, clever, and competitive go-getters he can find, according to the show’s description. Joining Fallon is marketing expert Bozoma Saint John, who will mentor the contestants and provide invaluable insights throughout the process. Brands featured on the show include Captain Morgan, Dunkin’, Samsung, and Southwest Airlines, giving contestants real-world challenges to tackle.
With a behind-the-scenes look at how campaigns are created, “On Brand” blends competition, creativity, and mentorship in a fresh format that promises to entertain and educate audiences. The show is produced by B17 Entertainment and NBCUniversal, with international licensing set to bring it to a global audience. Fans are eagerly awaiting the premiere, which is set to shine a light on the world of branding like never before.
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