The Hulu All’s Fair series may be getting shredded by critics, but Kim Kardashian isn’t hiding from any of it. In fact, she’s having fun with the chaos of it all. Instead of acting shocked by the bad reviews, she’s reposted them, laughed at them, and turned her TV flop into a meme-powered promotional cycle. It wasn’t denial, fake positivity, or a carefully worded PR statement. It was Kim doing what she does best: turning mess into marketing.
Whether you think she’s unbothered or unflappable, one thing’s obvious. She understands the internet better than the people mocking her.
When Kim Kardashian Uses Hate as Hype for the Hulu All’s Fair Series
Most actors avoid reading their own reviews. Kim Kardashian turned them into content.
She shared screenshots of write-ups that called the show “a stunningly bad legal drama” and “a courtroom disaster with contour.” One viral post said the series was “unwatchable, but I watched every episode,” which Kim reposted with a caption that winked at the viewer: “Have you streamed the most critically acclaimed show of the year?!”
This response was strategic, more so than self-awareness. If people were going to drag the Hulu All’s Fair series, she wasn’t going to fight them. She was going to amplify them, because attention still equals streaming numbers, even when it comes gift-wrapped in sarcasm.
And it worked.
The Show Got Slammed, But Still Broke Streaming Records
Here’s the twist most critics didn’t expect. Even with brutal reviews, the series pulled in the biggest scripted premiere numbers that Hulu has seen in almost three years. That’s not just mild success; it’s a “everybody watched it even though nobody said they liked it” kind of win.
The bad press acted like a magnet. People wanted to see how terrible it was. And because streaming doesn’t care why you clicked, only that you clicked, the Hulu All’s Fair series became a hit by reverse logic. The hate-viewers and curious-watchers were as valuable as superfans.
Even the writers who gave the show one-star reviews admitted they binge-watched the whole thing. The critics fed that machine they meant to stop.
The Acting May Be Questionable, But the Marketing Strategy Isn’t
Does anything think Kim Kardashian delivered a career-defining performance? Probably not. But it’s clear she wasn’t auditioning for Succession. She was experimenting, stepping into a new lane. And if she fell, she fell with cameras rolling and viewers flooding in.
There’s a reason nobody’s writing off her acting future, even though they’re joking about it. She already has new projects in development. She’s partnering with Ryan Murphy again. The supposed “flop” didn’t close doors; it kept headlines rolling and made her the center of a streaming conversation that wasn’t about reality TV for once.
So, while the Hulu All’s Fair series may not win awards, it did prove Kim knows how to survive and monetize online ridicule better than anyone else. It’s a skill most actors don’t have, but Kardashian built a billion-dollar brand on it.
What’s Next? Probably Not a Serious Monologue (Which is Okay)
If you’re waiting for Kardashian to address the backlash with a tearful apology video or Emmy-level vow to improve, don’t hold your breath. That’s not her style. She’s a cultural strategist before she’s an actress. She did it with perfume, shapewear, and a marriage that lasted 72 days. And now, she’s done it with a courtroom soap opera that went viral for being terrible.
In that way, the Hulu All’s Fair series caused a stir, drew an audience, and became impossible to ignore. Bad reviews won’t sink a show that the whole internet wants to talk about, and Kim Kardashian knows it.