If you thought KPop Demon Hunters was just another Netflix smash, think again. The film is going full-blown brand, with KPop Demon Hunters’ toys, games, and dolls officially announced for global release beginning spring 2026. With partners like Mattel and Hasbro on board, this animated K-pop-meets-demon-slaying film is moving off-screen and onto the shelves.
Riding the Wave of a Streaming Hit
The movie didn’t just perform well; it blew up. Since its June 2025 release, KPop Demon Hunters has pulled in over 325 million views, making it Netflix’s most-watched animated feature. Add in a soundtrack that went platinum and sparked TikTok dance challenges, and you’ve got the kind of pop-culture heat most studios only dream about.
When fans started making DIY KPop Demon Hunters costumes last Halloween because no official merch existed, the message was clear… demand was already there. This time, Netflix is making sure the shelves are stocked before fans need to improvise.
What the KPop Demon Hunters’ Toys, Games, and Dolls Look Like
Mattel will take charge of the dolls and action figures, turning the girl group Huntr/X and their demon-hunting rivals, the Saja Boys, into collectibles. Expect stage outfits, battle hear, and plenty of accessories designed for display and play. Hasbro, meanwhile, is covering plush toys, roleplay gadgets, and games, including a KPop Demon Hunters twist on Monopoly Deal dropping in early 2026.
This isn’t another quick run of branded keychains and mugs. It’s a coordinated global rollout designed to keep the film’s energy alive well past its streaming debut. The dolls and games are set to arrive in spring, with more products hitting through the 2026 holiday season.
Why This is Bigger Than Merch
On the surface, KPop Demon Hunters’ toys, games, and dolls look like standard tie-ins. But what’s happening here is bigger. Netflix is stepping firmly into the kind of brand building that is usually reserved for Disney or Warner Bros. When both Mattel and Hasbro are signed as “co-masters” of a property, it signals confidence that this pop culture phenom isn’t another fad.
For the toy industry, it’s also a reminder that new intellectual entertainment can compete with legacy franchises if the formula hits. A K-pop girl group that doubles as demon slayers has the kind of quirky, global appeal that lends itself perfectly to dolls, board games, and plushies.
What It Means for Fans
For fans, the merch makes the movie’s world something you can bring home. want a Huntr/X doll in the same outfit from the “Golden” performance? On the way! Want a plushie version of your favorite side character? Also happening. And if you’re the kind of fan who loves game nights, the Monopoly spinoff and other tabletop tie-ins will be waiting by the register.
It’s also about extending fandom culture. K-pop thrives on collectibles, light sticks, and tangible memorabilia. By launching KPop Demon Hunters’ toys, games, and dolls, Netflix taps into those fan traditions, giving its community something to rally around beyond rewatching the movie.
K-Pop Sparkle with Demon-Slaying Drama in Toy Form
The arrival of KPop Demon Hunters’ toys, games, and dolls feels like the moment when a movie graduates from being a streaming hit to becoming part of everyday culture. Fans won’t just be rewatching the film or looping the soundtrack. They’ll be holding the characters in their hands, playing out scenes on kitchen tables, and adding Huntr/X dolls to collections. Netflix clearly wants this story to stick, and the toy aisles are where the staying power is measured.
For a film that mixes K-pop glitter with demonic possession and supernatural chaos, it’s only fitting that its legacy expands beyond the screen.